Focused on Creating

Extraordinary

Intuitive

Effortless

Purposeful

Refined

Digital Experiences

About

Who I am.

Based in Hanoi, focused on UI/UX Design across E-commerce, Real Estate, and Fintech. With two years of experience at Beau Agency, my work primarily focuses on crafting custom Shopify e-commerce platforms and delivering end-to-end interface designs for projects like Landbase, alongside supporting major financial platforms like LPBank. I bring a hands-on approach across research, wireframing, UI design, and prototyping to build intuitive, user-centered web experiences.

How I do.

I focus on bringing clarity, visual precision, and scalable structure to digital products. With a strong background in design systems, information architecture, and responsive web design, I turn complex workflows into streamlined, intuitive interfaces. I love collaborating across functional boundaries to build cohesive design languages that empower both engineering teams and end-users.

My Profile

Featured Work

My Profile

Shopify E-commerce

The Stylist

10/05

Shopify E-commerce

The Stylist

10/05

Shopify E-commerce

The Stylist

10/05

Shopify E-commerce

The Stylist

10/05

Shopify E-commerce

The Stylist

10/05

Bridging Business Goals and User Needs Through Creative UX Design.

Area of Focus

(01)

E-Commerce Design

Over view
Designing high-converting storefronts and scalable retail platforms on environments like Shopify. I specialize in architecting complete digital commerce ecosystems—balancing brand storytelling with the full suite of end-to-end features and operational pathways required to run a successful online business.
Capabilities

User Research

Prototyping

Copy Writing

WireFraming

Design System

AI Visual
Generation

Visual Design

Responsive

(02)

Corporate Website Design

Over view
Architecting authoritative corporate web platforms that translate complex business ecosystems into clear, high-impact experiences. I specialize in structuring multi-layered information architectures and dense datasets into intuitive, accessible interfaces—balancing high-fidelity brand storytelling with scalable layout systems that establish market credibility and drive stakeholder trust.
Capabilities

User Research

Wireframing

Responsive

Journey Mapping

Visual Design

Design Systems

Information
Architecture

High-Fidelity
Prototyping

Cross-Functional
Alignment

(03)

Mobile Apps Design

Over view
Engineering human-centered mobile experiences tailored to diverse business verticals and technical ecosystems. I bridge complex functional logic with native interaction standards—streamlining multi-tiered user paths, engineering for multi-state edge cases, and adhering strictly to design system tokens to ensure products scale seamlessly
Capabilities

User Research

Wireframing

Responsive

Journey Mapping

Visual Design

Design Systems

Information
Architecture

High-Fidelity
Prototyping

Cross-Functional
Alignment

Impression

Archive

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